CoverMe, the app for seamless, on-demand management and cover solutions for fitness professionals, has further expanded its team to support rapid growth across new territories, following the introduction of Tony Zonato as Managing Director of CoverMe Australia in April of this year.
Lou Crossland was CoverMe’s Head of Commercial for just eight months before being promoted to Chief Commercial Officer, where she will oversee the company’s commercial operations and be responsible for driving revenue, growth and profitability.
She says: “It’s been such an exciting journey already, and this new role presents an incredible opportunity to lead and develop our commercial strategy to drive revenue growth and business development. This includes working on sales and marketing strategies, plans, forecasts and KPIs, whilst collaborating with our CEO, Rosanna Tucker and COO, Beverlee Brinkworth, to ensure the company’s commercial goals align with its overall strategic vision.
“A new part to my role will be overseeing the onboarding and service teams, assisting with marketing and product development, and helping build the business in new territories and countries. I will analyse data related to sales, clients and our processes to identify useful patterns or trends, and, most of all, will be future-proofing our business by maintaining a competitive edge in our marketplace.”