CoverMe founders Beverlee and Rosanna share their blueprint for business growth
CoverMe Fitness hasn’t grown by accident, it’s the result of a relentless commitment to understanding what truly drives success. Between us, we’ve read hundreds of books, sought out mentors and surrounded ourselves with proven individuals who have walked the talk. The journey hasn’t always been smooth or even enjoyable, but by failing over and over again, by learning, adjusting and improving, we’ve developed a guiding framework to drive growth.
We call it The Lobster, the Athlete and the Universe and it’s helped us go from idea to international expansion in less than three years. By sharing it with our colleagues, clients and partners, we hope it can help you build, grow and succeed in business.
The Lobster: Expect success
Out in the wild, lobsters fight for dominance. When they win, their brain chemistry actually changes, setting them up for more wins down the track. If they lose, it’s the opposite; they’re more likely to lose again.
We see this play out in business as well. Every time we close a deal, lock in a partnership or hit a goal, it reinforces our confidence and resilience. But when things don’t go to plan, it’s easy to fall into self-doubt. The key? Stand tall, no matter what the outcome. Be like the lobster preparing for its next win. Reprogram yourself for victory.
The Athlete: Embrace discomfort
Athletes don’t get stronger by cruising in their comfort zones; they grow by testing their limits. No pain, no gain, right? Business is the same. If your goals aren’t stretching you, you’re playing it safe. Real progress comes when you push through the discomfort and keep going long after others have thrown in the towel.
It’s not the gear, the diet or even the training that sets top athletes apart – it’s their mindset. The best athletes win not because they avoid discomfort, but because they train their minds to thrive in it. That’s where you’ll find your edge.
The Universe: Just believe
The last part of our philosophy might just be the most powerful. We built CoverMe by wholeheartedly believing in our business and the idea that success is already ours. Every morning and every night, visualise what you want to achieve. No second-guessing, no doubt. The power of belief transforms how you think, how you work and ultimately, how you win. The universe will align with your effort, but it all starts with your mindset.
This is the framework that’s behind everything we have achieved so far and everything we know we are going to achieve in the future. We hope it serves you as powerfully as it has served us.