We help talented sports and fitness professionals and inspirational gyms focus on fitness.
We’ve worked for big fitness chains. We’ve established – and run – independent studios.
We were up close to the problem. Now we’ve built a solution.
Modernising fitness behind the scenes.
Helping gyms recruit, manage and reward inspirational fitness professionals.
We feel – and love – the energy of great fitness experiences.

Together, we make it happen.

Rosanna Tucker LinkedIn

CEO – Founder

"My passion for fitness has been ingrained in me since the age of seven. With 25 years of industry experience, my mission is clear: to leave it in a better state than I found it. I believe in harnessing technology to enhance both the experience and operation of fitness. Recognising that the fitness industry is underpinned by the talented professionals within it, I am committed to nurturing them by providing the tool, CoverMe, to effectively manage, recruit, reward and recognise their contributions. This holistic approach ensures the growth and success we all aspire to achieve. Let's redefine what's possible together."

Beverlee Brinkworth LinkedIn

COO – Founder

"As the COO, my enthusiasm is rooted in fostering positive shifts within the health and fitness landscape through cutting-edge technological breakthroughs. Recognising the indispensable role of skilled professionals in this arena, I'm devoted to empowering them with tools like CoverMe, simplifying management, recruitment and rewards. This inclusive approach lays the foundation for the industry's advancement and prosperity, reflecting our shared dedication."

Our ambassadors

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Emma Barry

Global Fitness Authority LinkedIn
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John Treharne

Chair – The Gym Group LinkedIn
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Shey Shehovich

Master Trainer LinkedIn

Press releases

IDEA® Health & Fitness Association partners with CoverMe

Read online