Diversity, Equity, and Inclusion (DEI) Policy

At CoverMe, we are committed to fostering a workplace and community where diversity, equity, and inclusion (DEI) are at the core of everything we do. As we connect fitness professionals and health clubs globally, we celebrate the unique backgrounds, perspectives, and experiences that enrich our company and strengthen our mission.

Our Commitment to Diversity

We embrace diversity in all forms, including but not limited to race, ethnicity, gender, age, sexual orientation, ability, religion, and socio-economic background. We actively seek to recruit and partner with individuals from underrepresented groups, ensuring our team and our global network reflect the rich diversity of the communities we serve.

Equity in Opportunity

We are dedicated to providing equal opportunities for all, ensuring that every employee, contractor, and partner has access to the resources, support, and training they need to succeed. This means creating systems that are fair, addressing barriers, and ensuring that everyone has the tools they need to thrive at CoverMe.

Inclusion as a Culture

At CoverMe, inclusion is more than a policy—it’s a mindset. We foster a culture where everyone feels respected, valued, and empowered to contribute to our success. We are committed to listening, learning, and creating spaces where every voice is heard and every contribution matters.
Accountability and Continuous Improvement
We hold ourselves accountable to these principles through regular assessments of our policies and practices. We will continue to seek out feedback and new ideas on how to advance DEI at all levels of our organization.

Why DEI Matters at CoverMe

As we expand our network globally, we recognize that diversity drives innovation and strengthens our community. A diverse, equitable, and inclusive environment enables us to better serve our clients and fitness professionals, fostering collaboration, creativity, and excellence in everything we do.
Together, we will continue building a company that reflects the world we live in—one that champions fairness, equality, and opportunity for all.


Rosanna Tucker
CEO, CoverMe