CoverMe is the operating system behind modern fitness.
Built from the inside out through years of Beverlee and Rosanna running and owning gyms, working inside global fitness chains, and operating independent studios, we saw how fragmented systems quietly undermine great businesses.
CoverMe unifies workforce, compliance, availability, and insight into one intelligent platform, turning everyday activity into foresight.
Using existing operational, engagement, compliance, and earnings data, we surface early-warning signals of workforce flight risk, often 30-120 days before attrition, without heavy AI. This isn't a tool layered onto fitness; it's the infrastructure that keeps it running.
"My passion for fitness has been ingrained in me since the age of seven. With 25 years of industry experience, my mission is clear: to leave it in a better state than I found it. I believe in harnessing technology to enhance both the experience and operation of fitness. Recognising that the fitness industry is underpinned by the talented professionals within it, I am committed to nurturing them by providing the tool, CoverMe, to effectively manage, recruit, reward and recognise their contributions. This holistic approach ensures the growth and success we all aspire to achieve. Let's redefine what's possible together."
"As the COO, my enthusiasm is rooted in fostering positive shifts within the health and fitness landscape through cutting-edge technological breakthroughs. Recognising the indispensable role of skilled professionals in this arena, I'm devoted to empowering them with tools like CoverMe, simplifying management, recruitment and rewards. This inclusive approach lays the foundation for the industry's advancement and prosperity, reflecting our shared dedication."
"A highly experienced senior leisure manager with a background in both the private and public sectors, Louise has held roles in sales, business development, fitness operations, and group exercise management. With a degree in Sport, Health, and Physical Education, she has been dedicated to the fitness industry from the start—beginning as a fitness instructor and advancing through roles such as General and Regional Manager to national positions. After her recent post as a National Fitness Manager, Louise joined the CoverMe team in August, bringing over 20 years of experience, including 15 years at the national level, to drive the commercial aspects of the business and leverage her extensive operator network to propel the company forward."
"Edith is a seasoned Leisure Operations Manager with over 20 years of experience in the public and private sectors. She joined CoverMe in July 2022 as UK Admin Manager, playing a crucial role in the company's early growth. Edith provides essential behind-the-scenes support, ensuring compliance and operational efficiency for the CoverMe team and its community of freelance instructors and venues worldwide."
"Tony is a dedicated operations professional with a strong focus on managing Group Exercise (GEX) products. With over a decade of experience in the fitness industry, he has worked as both a GEX instructor and personal trainer, as well as a General Manager for six years. Now, as Operations Manager at CoverMe, Tony applies his expertise to support and optimize GEX products, ensuring smooth class covers and compliance for clients."
"I’m Jenny Burgess, a dedicated Business Administrator at Cover Me. I thrive on problem-solving, ensuring accuracy, and optimizing processes to drive operational success. I have a strong passion for helping people, and I’m committed to supporting both internal teams and colleagues to achieve our business goals.
In my career, I’ve worked my way up from an entry-level position to Project Manager at Telent Communications, which has given me a solid foundation in leadership and continuous learning. I enjoy tackling challenges and making meaningful contributions to business growth along the way.
Outside of work, I love walking my dogs, spending quality time on holiday, and embracing life’s adventures. I’m always looking for opportunities to learn and grow, and I believe in creating a balance between professional success and personal well-being."
