Privacy Policy

CoverMe Privacy Policy – USA

This Privacy Policy applies to all users of the CoverMe mobile and web application and related services (the “App”).

1. Who We Are

The App is provided by Cover Me Ltd, a company incorporated in England and Wales with registered number 13089763 and its registered address at:
5 Hyde Road, Paignton, Devon, England, TQ4 5BW.

CoverMe enables venues and fitness instructors to connect, arrange, and manage cover for fitness, recreational wellness, and other classes, experiences, activities, events, and services (the “Purpose”). “Venues” include gyms, studios, and other organizations using the App for this Purpose.

The App may, from time to time, contain links to third-party websites, including our partners, advertisers, and affiliates. These websites have their own privacy policies, and we do not accept responsibility or liability for how they collect, process, or store personal data. Please review their privacy policies before submitting any personal data.

2. What Data Do We Collect About You?

We may collect and process the following types of personal data:

• Identity Data: First name, last name, title, date of birth, gender.
• Contact Data: Home/business address, email address, phone numbers.
• Financial Data: Bank account details for payment processing.
• Device Data: Information about your device, including type, unique identifiers (e.g., device IMEI, MAC address), network details, operating system, and browser type.
• Content Data: Any photos, videos, or other digital content you choose to upload to the App.
• Usage Data: Information related to how you interact with the App, such as traffic data and accessed resources.
• Marketing and Communications Data: Preferences related to receiving marketing from us or third parties and your communication preferences.
• Location Data: Your current location, if you choose to share it (you may disable location tracking at any time).
• Criminal Record and Background Checking: in some jurisdiction’s venues may request, collect, and store, information relating to criminal record checks, or background checks.

We do not collect special categories of personal data (e.g., race, religion, sexual orientation, political opinions, health data, biometric data)

3. How and Why Do We Process Your Data?

We process your personal data for the following purposes:

Purpose/Activity	Type of Data	Lawful Basis for Processing
Registering you as a new user and enabling App functionality	Identity, Contact, Financial, Device	Your consent
Managing payments and financial transactions	Identity, Contact, Financial, Device	Performance of a contract, necessary for our legitimate interests (e.g., to collect payments)
Managing our relationship with you (including notifications and service updates)	Identity, Contact, Financial, Marketing & Communications	Performance of a contract, legitimate interests (customer service, analysis), legal compliance
Administering and protecting the App (troubleshooting, data analysis, system testing)	Identity, Contact, Device	Legitimate interests (business operations, IT security)
Marketing, recommendations, and improving services	Identity, Contact, Device, Content, Usage, Marketing & Communications, Location	Consent, legitimate interests (business growth)

Marketing Communications

We will only send marketing emails or text messages with your express opt-in consent. You can withdraw your consent at any time. We do not share your personal data with third parties for marketing without your permission.

4. Sharing Your Personal Data

We only share your personal data when necessary to provide the App’s services. For example:

• Fitness instructors’ data may be shared with venues looking for class coverage.
• Venues may have their data shared with fitness instructors.

We do not sell or rent your personal data to third parties.

International Data Transfers

Data Storage Location:
Your personal data is stored on Amazon Web Services (AWS) servers located in the United States.

Since data is transferred outside of the UK and European Economic Area (EEA), we ensure it is protected under appropriate safeguards, such as:

• Standard Contractual Clauses (SCCs) approved by the UK and EU regulators.
• Binding corporate rules or other compliance measures recognized under UK data protection laws.

By using the App, you acknowledge and consent to this international data transfer.

5. How Do We Collect Your Data?

We collect personal data through:

• Direct interactions: When you register, update your profile, or use the App.
• Communication channels: If you contact us via email or phone.
• Automated tracking: When you interact with our App, including through cookies.

6. Data Security

We take security seriously and have implemented strict measures to protect your data. This includes:

• Secure cloud-based storage of your personal data on AWS.
• Encryption and access controls to prevent unauthorized access.
• Regular security audits to detect potential vulnerabilities.

If we suspect a personal data breach, we will notify you and relevant authorities as required by law.

7. Cookies

We use cookies to:

• Enhance App functionality.
• Remember user preferences.
• Identify and prevent security risks.

We do not use cookies for third-party marketing purposes. You can manage cookie preferences through your browser settings.

8. Data Retention

We retain personal data only as long as necessary for legal, contractual, or business purposes. If you do not use the App for six months, we may treat your account as inactive and delete your data.

In certain circumstances, you may request the deletion of your data by emailing us at info@covermeapp.co.

9. Your Rights

You have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Correction: Ask us to fix any inaccurate data.
• Restriction: Limit how we process your data in certain cases.
• Deletion: Request that we erase your data (subject to legal or contractual obligations).
• Portability: Ask us to transfer your data to another provider.

To exercise these rights, contact us at info@covermeapp.co.

10. Business Transfers

If CoverMe is acquired or undergoes a corporate transaction, your data may be transferred to the new entity under the same privacy commitments outlined in this policy.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted in the App, and where necessary, we will notify you via email. Please review the policy periodically.

12. Contact & Complaints

If you have any concerns regarding this policy or your personal data, contact us at:

📧 info@covermeapp.co

If you believe we have not adequately addressed your complaint, you may contact the UK Information Commissioner’s Office (ICO):

📍 Information Commissioner’s Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
📞 Helpline: 0303 123 1113
🌍 Website: www.ico.org.uk

For U.S. users, if you have data privacy concerns, you may contact relevant state regulators or the Federal Trade Commission (FTC).