The Founders
Rosanna Tucker
CO-FOUNDER & CEO
Rosanna came into this industry as a professional athlete and stayed to build inside it, at the big-box end of the market and then in businesses of her own. That span is why she saw what others could not: a £6.5bn sector that measures everything except the workforce delivering it. She founded CoverMe to build the layer that was never built. She is unapologetic that this becomes a category, not a tool.
Beverlee Browne
CO-FOUNDER & CPO
Beverlee has built and run businesses in this industry from nothing, and she has never once been on the comfortable side of it. She saw early what the sector still will not say out loud: the people who deliver it have been treated as an afterthought, not an asset. She owns the product because the future of work in this industry has to be designed, not inherited. Nobody in the building is harder to satisfy.
“We looked for a solution, couldn’t find one, so we built it. This industry has spent twenty years digitising the customer and nothing on the people who deliver the product. That is the work — and it has to scale to enterprise, not just to a good idea.”
— Rosanna Tucker, Co-Founder & CEO
“Every venue in this industry runs on a workaround somebody invented years ago that nobody ever questioned. We’re not making those faster. We’re building what should have existed instead, because the way this industry works is about to change and the workforce should be the ones who benefit.”
— Beverlee Browne, Co-Founder & CPO
30%
Revenue increase since leaving WhatsApp
24h
To go live
25k+
Fit Pros on platform
95%
Retention
OUR STORY
Deep fitness roots.
Elite technical execution.
Fitness has always been a people business. The people were never connected.
We spent twenty years on the floor, running teams, building timetables, fixing what the systems broke. We knew what the industry needed. Nobody had built it.
So we did.
CoverMe is the infrastructure beneath the fitness workforce. One intelligent layer for staffing, communication, compliance and performance, engineered to the standard the best technology companies hold themselves to, and run by people who have lived every problem it solves.
We don’t sell software to fitness. We are what fitness runs on.
We spent twenty years on the floor, running teams, building timetables, fixing what the systems broke. We knew what the industry needed. Nobody had built it.
So we did.
CoverMe is the infrastructure beneath the fitness workforce. One intelligent layer for staffing, communication, compliance and performance, engineered to the standard the best technology companies hold themselves to, and run by people who have lived every problem it solves.
We don’t sell software to fitness. We are what fitness runs on.
See CoverMe in action.
A 30-minute call with our team: your sites, your cover, your numbers.